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2015 DIY Consumer Marketing Trends Report

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Discover what drives DIYers to purchase, what inspires them to start projects, where they are spending their time and money in 2015 and so much more by reading the 2015 DIY Consumer Marketing Trends Report. Read Full Article

The Most Popular DIY Consumer Articles from 2014

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As this year draws to a close, we've gathered up our top 10 most popular articles from 2014 in case you missed them or in case you want to give them a read one more time. Read Full Article

Houzz Releases Reputation Management Guidebook

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The week Houzz released a Guidebook to making Houzz work for you. Download it here to take your Houzz profile to the next level. Read Full Article

Like2Buy Makes Instagram an Even Better Asset for Building Material Companies

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Like2Buy is changing the face of Instagram as we know it, and retailers are the biggest winners. Read Full Article

Benjamin Moore Announces Guilford Green as Their Color of the Year for 2015

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This week, Benjamin Moore released their color of the Year, Guilford Green. Read Full Article

10 Home Improvement Items Millennials are Buying Right Now

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Marketing to Millennials is a hot topic. We’ve rounded up some of the best information available and compiled the list below to help you pinpoint the 10 Home Improvement items Millennials are buying right now. Read Full Article

Interview with Ed Hemphill, Co-Founder of WigWag

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Smart Home Technology is a budding industry that's starting to really take off. In my latest interview I have a chance to chat it up with WigWag Co-Founder Ed Hemphill. The WigWag system is the first real attempt to answer the problem of being able to control multiple devices from multiple brands. Read Full Article

The 5 Do's of Pinterest for Home Improvement Brands

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Pinterest is like the motherland of all things DIY. Can you even remember the last time you went a birthday party, Super Bowl party or Christmas Tree Lighting and didn’t hear someone say “Oh yeah I got that idea from Pinterest.”? Me either. However, when researching for this article, I found that there are very limited resources out there aimed at helping Home Improvement Brands get the most from their Pinterest account. Read Full Article

Top Home Brand Ads (so far) for Spring/Summer 2014

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​As the marketing bar continues to be raised, these home brands are working hard to keep up with trending ads that go viral. Take a look at the list of ads that have caught my eye so far this season. Read Full Article

Home Industry Trend Alert - 8 Wood Flooring Trends for 2014

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Below I've listed 8 of this season's hottest wood-flooring trends. The best part about these trends is they off unique yet timeless looks that won't leave consumers with that "what was I thinking" feeling in 5 years. Read Full Article