Home Improvement Industry Trends This Week - February 28, 2014


See what consumers are buzzing about and the ads and products that got them talking in this week's Home Improvement Industry Report.

Ads Creating a Buzz

GE created this eye-catching moving poster to promote the new GE Cafe refrigerator that includes a hot water dispenser.

Awesome Moving Poster for GE Fridge - Bear

A clever construction company in Canada lets consumers know when their work will be complete.

Cool Products

The Xeros Machine, the world's first water-free washing machine was originally introduced in 2011, and is back in trending Twitter topics again this week. 

Current Events

Get in on the conversations that matter to your consumers outside of the Home Improvement industry. We've listed some trending events below and their relevant hashtags so you can keep up with consumers and show them the human side of your brand.

The Oscars

On Sunday, March 2, The Oscars will air live on ABC at 7pm Eastern

Here's how you can stay in the conversation: 

Twitter: Follow @TheAcademy for official updates about all things Oscars.

Snap a red-carpet-ready picture and use the hashtag #MyOscarPhoto for a chance to be featured on the red carpet, or try out these other Twitter hashtags: #Oscars #MyOscarPick 

Instagram: Follow theacademy and use #oscars.

Mardi Gras

Mardi Gras 2014 is happening now, and the final celebration culminates on Fat Tuesday, March 4.

Follow @nolamardigras on Instagram and Twitter for live tweets and pictures of Mardi Gras parades and parties.

Twitter: Let your followers know how you're celebrating gluttony on Tuesday with #MardiGrasFeast. Or tweet #MardiGras2014 to join in on the festivities.

Instagram: #mardigras

Zach Williams is the Founder and Creative Director for Venveo, a digital marketing agency. Zach has logged countless hours creating strategies and developing brand loyalty for Home Improvement brands. Follow him on Twitter or find him on LinkedIn