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Zach Williams

Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.

Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on Twitter or find him on LinkedIn

Home Improvement Industry Trend Alert - Wall Treatments

April 18, 2014 by

When it comes to interior decorating, a lot of consumers get thrown off by wall treatments. In the 80s everyone tiled everything, in the 90s there was wallpaper on every vertical surface, and now it can all just seem overwhelming. 2014 seems like it will be the year of redemption for the past trends that have gone so wrong. Read Full Article

These Home Improvement Companies are Doing April Fool's Right

April 04, 2014 by

April Fool's has become one of the key marketing moments of the year. Take a look at the Home Improvement companies below that put out some great pranks that got them noticed, and possibly even fooled a few consumers. Read Full Article

5 Ways to Capitalize on Spring: Tips for Partnering with Lawn & Garden Companies

April 01, 2014 by

Nicer weather brings with it the desire to purge, clean up, brighten up and lighten up indoor and outdoor spaces. Sunshine and chirping birds inspire DIY Consumers to tackle those outdoor DIY projects they dreamed up while they were bundled inside during the winter and rain. Read Full Article

Home Improvement Industry Trend Alert - Outdoor Spaces

March 28, 2014 by

The American Society of Landscape Architects recently released their 2014 Residential Landscape Architecture Trends Survey. Take a look at what consumers are most interested in for their outdoor space this year, and see what consumers are pinning and posting on Pinterest and Houzz. Read Full Article

2014 Home Improvement Trade Shows: Who Should Attend and Why

March 27, 2014 by

Industry Trade Shows offer your company exposure to consumers and industry leaders, and allow you to build some pretty cool relationships with fellow home improvement brands. Read Full Article

Home Improvement Industry Trends - Multi-Use Furniture and Spaces

March 21, 2014 by

Multi-use rooms, homes and furniture are popping up everywhere lately. Home items that serve double, or even triple, duty appeal to the DIY Consumers desire for high-value items that have a low impact on the environment. Read Full Article

Home Improvement Industry Trends This Week - March 14, 2014

March 13, 2014 by

See which Home Improvement brands are grabbing consumer's attention with unique ads and creative marketing. Read Full Article

15 Facts About Brand Loyalty Every Home Improvement Brand Should Know

March 12, 2014 by

Brands need more than just great products to keep consumers coming back again and again. Check out these 15 facts about brand loyalty to see how you can improve your brand's marketing strategy. Read Full Article

Home Improvement Industry Trend - Storage Special

March 07, 2014 by

​The weather is warming up, at least in some parts of the country, and consumers are starting to get spring cleaning fever. Our Twitter feed has been filled with storage strategies this week. Read Full Article

How Nest Set the Bar for Smart Home Technology

March 06, 2014 by

Smart Home Technology products are one of the hottest items in 2014 for DIY Consumers. See how Nest set the bar and how you can do the same. Read Full Article