Zach Williams
Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.
Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on
Twitter or find him on LinkedIn.
March 21, 2014 by
Zach Williams
Multi-use rooms, homes and furniture are popping up everywhere lately. Home items that serve double, or even triple, duty appeal to the DIY Consumers desire for high-value items that have a low impact on the environment.
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March 13, 2014 by
Zach Williams
See which Home Improvement brands are grabbing consumer's attention with unique ads and creative marketing.
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March 12, 2014 by
Zach Williams
Brands need more than just great products to keep consumers coming back again and again. Check out these 15 facts about brand loyalty to see how you can improve your brand's marketing strategy.
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March 07, 2014 by
Zach Williams
The weather is warming up, at least in some parts of the country, and consumers are starting to get spring cleaning fever. Our Twitter feed has been filled with storage strategies this week.
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March 06, 2014 by
Zach Williams
Smart Home Technology products are one of the hottest items in 2014 for DIY Consumers. See how Nest set the bar and how you can do the same.
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February 27, 2014 by
Zach Williams
If only there were a love spell for keeping your customers loyal to your brand. But just like all relationships, it takes good ole’ fashion effort to keep the love alive.
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February 20, 2014 by
Zach Williams
It's not enough these days for companies to just have a a Facebook page or Twitter account. Consumers are looking for engaging and informative content from brands that adds to their social media experience, and Lowe's is delivering, big time. Check out what Lowe's is doing, and find out how you can do it too.
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February 12, 2014 by
Zach Williams
Williams-Sonoma is one of those great American Dream stories: it started with one store in 1956 and has grown into one of the top US retailers with over 255 stores nationwide. This well established, well respected brand keeps consumers coming back, and keeps them paying top dollar for quality products.
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January 20, 2014 by
Zach Williams
Never under estimate the value of charitable giving. By offering DIY Consumers products that also give back, you can win their loyalty while supporting a cause that is important to your company. Whether you want to give back locally, nationally or internationally, the strategies you use can make the difference between giving once or being able to give for years to come.
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January 09, 2014 by
Zach Williams
Since this blog is all about the DIY Consumer, take some time to get to know them a little better. Get a look at where DIYers are spending their money, their time and how you can peak their interest in your brand by reading this list.
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