Zach Williams

Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.

Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on Twitter or find him on LinkedIn

Home Improvement Industry Trends This Week - February 28, 2014

February 28, 2014 by

See what consumers are buzzing about and the ads and products that got them talking in this week's Home Improvement Industry Report. Read Full Article

How to Create Brand Loyalty: What Makes a Customer Mate for Life?

February 27, 2014 by

If only there were a love spell for keeping your customers loyal to your brand. But just like all relationships, it takes good ole’ fashion effort to keep the love alive. Read Full Article

7 Lessons Lowe’s Can Teach us About Social Media

February 20, 2014 by

It's not enough these days for companies to just have a a Facebook page or Twitter account. Consumers are looking for engaging and informative content from brands that adds to their social media experience, and Lowe's is delivering, big time. Check out what Lowe's is doing, and find out how you can do it too. Read Full Article

How to Attract the DIY Consumer Like Williams-Sonoma

February 12, 2014 by

Williams-Sonoma is one of those great American Dream stories: it started with one store in 1956 and has grown into one of the top US retailers with over 255 stores nationwide. This well established, well respected brand keeps consumers coming back, and keeps them paying top dollar for quality products. Read Full Article

How to Support Charities and Make Money Doing It

January 20, 2014 by

Never under estimate the value of charitable giving. By offering DIY Consumers products that also give back, you can win their loyalty while supporting a cause that is important to your company. Whether you want to give back locally, nationally or internationally, the strategies you use can make the difference between giving once or being able to give for years to come. Read Full Article

10 Characteristics of the DIY Consumer

January 09, 2014 by

Since this blog is all about the DIY Consumer, take some time to get to know them a little better. Get a look at where DIYers are spending their money, their time and how you can peak their interest in your brand by reading this list. Read Full Article

​2013 Home Improvement Trends and Why You Should Care

January 07, 2014 by

We’ve scoured the internet in search of the year’s greatest trends. The list below is certainly not exhaustive, but does include the year's top trends and greatest upgrades. Read Full Article

How to Make People Love Your Product and Write Glowing Online Reviews

January 03, 2014 by

Brands are marketing to consumers in new ways to get them to fall in love with their products. These days, brand loyalty and positive reviews are about more than the product itself, consumers are interested in the full product experience. Read Full Article

Why Your Brand Needs to Care About DIY Consumers

December 28, 2013 by

Take a look at one of the most influential consumer groups, DIY Consumers, and how their purchasing power matters to your company. Read Full Article

The 7 Upgrades, Extras and Perks DIY Consumers Want to Pay For

December 23, 2013 by

Take a look at the current trends and features that may cost a little more, but are worth the price to the DIY Consumer. Read Full Article