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Home Improvement Industry Trend Alert - Wall Treatments

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When it comes to interior decorating, a lot of consumers get thrown off by wall treatments. In the 80s everyone tiled everything, in the 90s there was wallpaper on every vertical surface, and now it can all just seem overwhelming. 2014 seems like it will be the year of redemption for the past trends that have gone so wrong. Read Full Article

These Home Improvement Companies are Doing April Fool's Right

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April Fool's has become one of the key marketing moments of the year. Take a look at the Home Improvement companies below that put out some great pranks that got them noticed, and possibly even fooled a few consumers. Read Full Article

5 Ways to Capitalize on Spring: Tips for Partnering with Lawn & Garden Companies

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Nicer weather brings with it the desire to purge, clean up, brighten up and lighten up indoor and outdoor spaces. Sunshine and chirping birds inspire DIY Consumers to tackle those outdoor DIY projects they dreamed up while they were bundled inside during the winter and rain. Read Full Article

Home Improvement Industry Trend Alert - Outdoor Spaces

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The American Society of Landscape Architects recently released their 2014 Residential Landscape Architecture Trends Survey. Take a look at what consumers are most interested in for their outdoor space this year, and see what consumers are pinning and posting on Pinterest and Houzz. Read Full Article

2014 Home Improvement Trade Shows: Who Should Attend and Why

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Industry Trade Shows offer your company exposure to consumers and industry leaders, and allow you to build some pretty cool relationships with fellow home improvement brands. Read Full Article

Home Improvement Industry Trends - Multi-Use Furniture and Spaces

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Multi-use rooms, homes and furniture are popping up everywhere lately. Home items that serve double, or even triple, duty appeal to the DIY Consumers desire for high-value items that have a low impact on the environment. Read Full Article

Home Improvement Industry Trends This Week - March 14, 2014

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See which Home Improvement brands are grabbing consumer's attention with unique ads and creative marketing. Read Full Article

15 Facts About Brand Loyalty Every Home Improvement Brand Should Know

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Brands need more than just great products to keep consumers coming back again and again. Check out these 15 facts about brand loyalty to see how you can improve your brand's marketing strategy. Read Full Article

Home Improvement Industry Trend - Storage Special

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​The weather is warming up, at least in some parts of the country, and consumers are starting to get spring cleaning fever. Our Twitter feed has been filled with storage strategies this week. Read Full Article

How Nest Set the Bar for Smart Home Technology

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Smart Home Technology products are one of the hottest items in 2014 for DIY Consumers. See how Nest set the bar and how you can do the same. Read Full Article