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Home Improvement Industry Trends This Week - February 28, 2014

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See what consumers are buzzing about and the ads and products that got them talking in this week's Home Improvement Industry Report. Read Full Article

How to Create Brand Loyalty: What Makes a Customer Mate for Life?

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If only there were a love spell for keeping your customers loyal to your brand. But just like all relationships, it takes good ole’ fashion effort to keep the love alive. Read Full Article

7 Lessons Lowe’s Can Teach us About Social Media

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It's not enough these days for companies to just have a a Facebook page or Twitter account. Consumers are looking for engaging and informative content from brands that adds to their social media experience, and Lowe's is delivering, big time. Check out what Lowe's is doing, and find out how you can do it too. Read Full Article

How to Attract the DIY Consumer Like Williams-Sonoma

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Williams-Sonoma is one of those great American Dream stories: it started with one store in 1956 and has grown into one of the top US retailers with over 255 stores nationwide. This well established, well respected brand keeps consumers coming back, and keeps them paying top dollar for quality products. Read Full Article

How to Support Charities and Make Money Doing It

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Never under estimate the value of charitable giving. By offering DIY Consumers products that also give back, you can win their loyalty while supporting a cause that is important to your company. Whether you want to give back locally, nationally or internationally, the strategies you use can make the difference between giving once or being able to give for years to come. Read Full Article

10 Characteristics of the DIY Consumer

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Since this blog is all about the DIY Consumer, take some time to get to know them a little better. Get a look at where DIYers are spending their money, their time and how you can peak their interest in your brand by reading this list. Read Full Article

​2013 Home Improvement Trends and Why You Should Care

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We’ve scoured the internet in search of the year’s greatest trends. The list below is certainly not exhaustive, but does include the year's top trends and greatest upgrades. Read Full Article

How to Make People Love Your Product and Write Glowing Online Reviews

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Brands are marketing to consumers in new ways to get them to fall in love with their products. These days, brand loyalty and positive reviews are about more than the product itself, consumers are interested in the full product experience. Read Full Article

Why Your Brand Needs to Care About DIY Consumers

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Take a look at one of the most influential consumer groups, DIY Consumers, and how their purchasing power matters to your company. Read Full Article

The 7 Upgrades, Extras and Perks DIY Consumers Want to Pay For

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Take a look at the current trends and features that may cost a little more, but are worth the price to the DIY Consumer. Read Full Article