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How to Capitalize on Word of Mouth in the 21st Century

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Technology is constantly changing the world around us. Word of mouth advertising has been a long-standing marketing tool for men and women of all business ventures. Read on to see how word of mouth advertising is changing through technology and social media, and how your brand can make the most of it. Read Full Article

5 Pricing Strategies to Attract the DIY Consumer

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What will attract the DIY Consumer to your products and why? Take a look at how these pricing strategies will appeal to the DIY Consumer, including Value Pricing and interactive shopping experiences. Read Full Article

How Content Marketing Can Help You Win the DIY Consumer

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Content Marketing is creating and curating valuable content to attract and retain customers. The type of content you produce should depend on what you sell and who you’re selling to. The goal of content marketing is to produce FREE, relevant content that educates your customer base on your products and services, providing your brand with authority and evoking a sense of relationship and trust between you and your customers. Read Full Article

What Experts are Saying About the DIY Consumer and Digital

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Digital resources have become a primary influencer for the DIY consumer, so home improvement retailers should be focusing their efforts on mobile, social media engagement and digital resources that position them as a destination for expert advice. Read Full Article

5 Strategies to Increase Your Brand’s Awareness with Houzz

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Houzz is moving from just a holding site for consumer home improvement ideas into a powerful marketing tool. In this blog post, we review some of the best ways to market your brand on the popular Home Improvement app, Houzz. Read Full Article