About the Blog

The trend of homeowners (and sometimes home renters) doing updates, big and small, to their homes has taken off in the last few years. But solid research about these Do-It-Yourselfers is still really limited. What are they looking to find in a brand? Are they only doing updates themselves to save money, or are there other reasons? Are they shopping in stores or online? How can you get their attention? How can you win their loyalty? How can you get DIYers to purchase your products?

The truth is, what they really want is to connect with your brand, fall in love with your products and tell their friends about the projects they completed thanks to you.

But how exactly do you go about gaining their loyalty and earning their trust?

The purpose of is to help building material companies understand the the DIY Consumer. Our posts are aimed at helping you discover more about the DIYer by reading their preferences, shopping habits, likes, dislikes and wants from products, brands and companies. Take a peek at some companies who are taking big strides to meet the DIYers demands. See who's succeeding and failing with them and how you can be the next “It" brand in the home improvement space.

Since DIY Consumers are buying in a variety of markets, we've chosen to focus on the Home Improvement Industry to keep our focus narrow and our posts specific. DIYers spend billions of dollars annually on home improvement. Follow our posts to see how you can increase your market share with this group.

About the Author

Zach Williams

Zach is the Founder and Creative Director at Venveo, a Digital Marketing agency focused on Marketing to Architects. Zach has over 10 years experience in designing, art directing, and leading the visual creative for websites. He has worked with brands from the BBC, Advance Auto, and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe website. He has received numerous Webby Awards, and has been recognized in the Wall Street Journal.

Zach has consulted on positioning, marketing, and product development for numerous DIY and Home Improvement brands. Zach's experience (and obsession) with technology and how it relates to today's consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he'd own any and every smart home product on the market. Follow Zach on LinkedIn.

About Venveo

Venveo is the company behind Venveo is a Digital Marketing Agency with a focus on Home Improvement brands and makers of durable goods. Venveo is dedicated to helping companies build brand loyalty through stand-out digital campaigns, engaging website designs, mobile apps, web apps, video and more. We combine strategy and innovation to give our clients a unique position in their target market. We are dedicated to providing companies with the digital tools they need to effectively reach the audience they want. Check out our company site,, to see how we make it all happen.