Zach Williams

Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.

Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on Twitter or find him on LinkedIn

DIY Consumer Marketing Trends Report

March 11, 2015 by

Discover what drives DIYers to purchase, what inspires them to start projects, where they are spending their time and money and so much more by reading the DIY Consumer Marketing Trends Report. Read Full Article

Houzz Releases Reputation Management Guidebook

December 16, 2014 by

The week Houzz released a Guidebook to making Houzz work for you. Download it here to take your Houzz profile to the next level. Read Full Article

Like2Buy Makes Instagram an Even Better Asset for Building Material Companies

November 14, 2014 by

Like2Buy is changing the face of Instagram as we know it, and retailers are the biggest winners. Read Full Article

10 Home Improvement Items Millennials are Buying Right Now

October 03, 2014 by

Marketing to Millennials is a hot topic. We’ve rounded up some of the best information available and compiled the list below to help you pinpoint the 10 Home Improvement items Millennials are buying right now. Read Full Article

Interview with Ed Hemphill, Co-Founder of WigWag

September 29, 2014 by

Smart Home Technology is a budding industry that's starting to really take off. In my latest interview I have a chance to chat it up with WigWag Co-Founder Ed Hemphill. The WigWag system is the first real attempt to answer the problem of being able to control multiple devices from multiple brands. Read Full Article

The 5 Do's of Pinterest for Home Improvement Brands

August 22, 2014 by

Pinterest is like the motherland of all things DIY. Can you even remember the last time you went a birthday party, Super Bowl party or Christmas Tree Lighting and didn’t hear someone say “Oh yeah I got that idea from Pinterest.”? Me either. However, when researching for this article, I found that there are very limited resources out there aimed at helping Home Improvement Brands get the most from their Pinterest account. Read Full Article

The Top Blogs Home Improvement Brands Should Follow

May 23, 2014 by

Our focus on blogs to follow and their importance comes full circle with this post which includes all of the blogs we've featured so far. Read Full Article

3 Quick Tips for Marketing to the Female DIY Consumer

May 18, 2014 by

Your female DIYer is just as likely to tackle a home improvement project this year as Mr. FixIt. Gone are the days of the “Honey Do List”. If she’s not taking on the project herself, she’ll likely be a hands on assistant to her male counterpart. And don’t forget, her purchasing power is only going up! Woman handle the bulk of the purchasing decisions on consumer goods, and are major influencers on big ticket items like homes, appliances, furniture, etc. So, here are a few quick tips to make sure you know what she likes. Read Full Article

Top Home Decor Blogs Home Industry Brands Should Be Following

May 16, 2014 by

As our blogs to follow series draws to a close, this week I will focus on home decor. The finesse of interior design is closely linked to all things home improvement. When consumers update any part of their home, it can be like an expensive game of “If you give a mouse a cookie.” Read Full Article

How You Can Become the DIY Consumer's Go-to Online Resource

May 15, 2014 by

One of the main drivers in brand loyalty for the DIYer is online resources. Consumers have the potential to be limited in their ability to complete a project, and your online resource can be the answer. Or maybe consumers don’t know where to start in their home, your online resource can be the answer. Read Full Article