Zach Williams
Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.
Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on
Twitter or find him on LinkedIn.
March 11, 2015 by
Zach Williams
Discover what drives DIYers to purchase, what inspires them to start projects, where they are spending their time and money and so much more by reading the DIY Consumer Marketing Trends Report.
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December 16, 2014 by
Zach Williams
The week Houzz released a Guidebook to making Houzz work for you. Download it here to take your Houzz profile to the next level.
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November 14, 2014 by
Zach Williams
Like2Buy is changing the face of Instagram as we know it, and retailers are the biggest winners.
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October 03, 2014 by
Zach Williams
Marketing to Millennials is a hot topic. We’ve rounded up some of the best information available and compiled the list below to help you pinpoint the 10 Home Improvement items Millennials are buying right now.
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September 29, 2014 by
Zach Williams
Smart Home Technology is a budding industry that's starting to really take off. In my latest interview I have a chance to chat it up with WigWag Co-Founder Ed Hemphill. The WigWag system is the first real attempt to answer the problem of being able to control multiple devices from multiple brands.
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August 22, 2014 by
Zach Williams
Pinterest is like the motherland of all things DIY. Can you even remember the last time you went a birthday party, Super Bowl party or Christmas Tree Lighting and didn’t hear someone say “Oh yeah I got that idea from Pinterest.”? Me either.
However, when researching for this article, I found that there are very limited resources out there aimed at helping Home Improvement Brands get the most from their Pinterest account.
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May 23, 2014 by
Zach Williams
Our focus on blogs to follow and their importance comes full circle with this post which includes all of the blogs we've featured so far.
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May 18, 2014 by
Zach Williams
Your female DIYer is just as likely to tackle a home improvement project this year as Mr. FixIt. Gone are the days of the “Honey Do List”. If she’s not taking on the project herself, she’ll likely be a hands on assistant to her male counterpart. And don’t forget, her purchasing power is only going up! Woman handle the bulk of the purchasing decisions on consumer goods, and are major influencers on big ticket items like homes, appliances, furniture, etc. So, here are a few quick tips to make sure you know what she likes.
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May 16, 2014 by
Zach Williams
As our blogs to follow series draws to a close, this week I will focus on home decor. The finesse of interior design is closely linked to all things home improvement. When consumers update any part of their home, it can be like an expensive game of “If you give a mouse a cookie.”
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May 15, 2014 by
Zach Williams
One of the main drivers in brand loyalty for the DIYer is online resources. Consumers have the potential to be limited in their ability to complete a project, and your online resource can be the answer. Or maybe consumers don’t know where to start in their home, your online resource can be the answer.
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