Zach Williams

Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.

Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on Twitter or find him on LinkedIn

Home Improvement Industry Trends - Multi-Use Furniture and Spaces

March 21, 2014 by

Multi-use rooms, homes and furniture are popping up everywhere lately. Home items that serve double, or even triple, duty appeal to the DIY Consumers desire for high-value items that have a low impact on the environment. Read Full Article

Home Improvement Industry Trends This Week - March 14, 2014

March 13, 2014 by

See which Home Improvement brands are grabbing consumer's attention with unique ads and creative marketing. Read Full Article

15 Facts About Brand Loyalty Every Home Improvement Brand Should Know

March 12, 2014 by

Brands need more than just great products to keep consumers coming back again and again. Check out these 15 facts about brand loyalty to see how you can improve your brand's marketing strategy. Read Full Article

Home Improvement Industry Trend - Storage Special

March 07, 2014 by

​The weather is warming up, at least in some parts of the country, and consumers are starting to get spring cleaning fever. Our Twitter feed has been filled with storage strategies this week. Read Full Article

How Nest Set the Bar for Smart Home Technology

March 06, 2014 by

Smart Home Technology products are one of the hottest items in 2014 for DIY Consumers. See how Nest set the bar and how you can do the same. Read Full Article

How to Create Brand Loyalty: What Makes a Customer Mate for Life?

February 27, 2014 by

If only there were a love spell for keeping your customers loyal to your brand. But just like all relationships, it takes good ole’ fashion effort to keep the love alive. Read Full Article

7 Lessons Lowe’s Can Teach us About Social Media

February 20, 2014 by

It's not enough these days for companies to just have a a Facebook page or Twitter account. Consumers are looking for engaging and informative content from brands that adds to their social media experience, and Lowe's is delivering, big time. Check out what Lowe's is doing, and find out how you can do it too. Read Full Article

How to Attract the DIY Consumer Like Williams-Sonoma

February 12, 2014 by

Williams-Sonoma is one of those great American Dream stories: it started with one store in 1956 and has grown into one of the top US retailers with over 255 stores nationwide. This well established, well respected brand keeps consumers coming back, and keeps them paying top dollar for quality products. Read Full Article

How to Support Charities and Make Money Doing It

January 20, 2014 by

Never under estimate the value of charitable giving. By offering DIY Consumers products that also give back, you can win their loyalty while supporting a cause that is important to your company. Whether you want to give back locally, nationally or internationally, the strategies you use can make the difference between giving once or being able to give for years to come. Read Full Article

10 Characteristics of the DIY Consumer

January 09, 2014 by

Since this blog is all about the DIY Consumer, take some time to get to know them a little better. Get a look at where DIYers are spending their money, their time and how you can peak their interest in your brand by reading this list. Read Full Article