Zach Williams

Zach Williams is the Founder and Creative Director at Venveo, a Digital Marketing agency. Zach has over 10 years experience in designing, art directing and leading the visual creative for websites. He has worked with brands like the BBC, Advance Auto Parts and Rackspace. He was also involved with creating a multi-lingual website for Graco Baby Europe. He has received numerous Webby Awards and has been recognized in the Wall Street Journal.

Zach has consulted on positioning, marketing and product development for numerous DIY and Home Improvement brands. Zach’s experience (and obsession) with technology and how it relates to today’s consumers gives him a unique understanding of the appeal of smart home products to the DIYer. In fact, if his wife would let him, he’d own any and every smart home product on the market. Follow Zach on Twitter or find him on LinkedIn

How to Make People Love Your Product and Write Glowing Online Reviews

January 03, 2014 by

Brands are marketing to consumers in new ways to get them to fall in love with their products. These days, brand loyalty and positive reviews are about more than the product itself, consumers are interested in the full product experience. Read Full Article

Why Your Brand Needs to Care About DIY Consumers

December 28, 2013 by

Take a look at one of the most influential consumer groups, DIY Consumers, and how their purchasing power matters to your company. Read Full Article

The 7 Upgrades, Extras and Perks DIY Consumers Want to Pay For

December 23, 2013 by

Take a look at the current trends and features that may cost a little more, but are worth the price to the DIY Consumer. Read Full Article

How to Capitalize on Word of Mouth in the 21st Century

December 17, 2013 by

Technology is constantly changing the world around us. Word of mouth advertising has been a long-standing marketing tool for men and women of all business ventures. Read on to see how word of mouth advertising is changing through technology and social media, and how your brand can make the most of it. Read Full Article

5 Pricing Strategies to Attract the DIY Consumer

December 12, 2013 by

What will attract the DIY Consumer to your products and why? Take a look at how these pricing strategies will appeal to the DIY Consumer, including Value Pricing and interactive shopping experiences. Read Full Article

How Content Marketing Can Help You Win the DIY Consumer

December 09, 2013 by

Content Marketing is creating and curating valuable content to attract and retain customers. The type of content you produce should depend on what you sell and who you’re selling to. The goal of content marketing is to produce FREE, relevant content that educates your customer base on your products and services, providing your brand with authority and evoking a sense of relationship and trust between you and your customers. Read Full Article

What Experts are Saying About the DIY Consumer and Digital

December 04, 2013 by

Digital resources have become a primary influencer for the DIY consumer, so home improvement retailers should be focusing their efforts on mobile, social media engagement and digital resources that position them as a destination for expert advice. Read Full Article

5 Strategies to Increase Your Brand’s Awareness with Houzz

December 02, 2013 by

Houzz is moving from just a holding site for consumer home improvement ideas into a powerful marketing tool. In this blog post, we review some of the best ways to market your brand on the popular Home Improvement app, Houzz. Read Full Article