6 Things You Need to Know About the DIYers Digital Habits


DIY Consumers are playing an incredibly important role in how technology is transforming online and in-store purchase behaviors. There is a lot of talk about today’s digital shopper, but this article focuses specifically on the digital habits of DIYers and how you can market to them. Read Full Article

Top DIY Blogs Home Improvement Brands Should be Following


Continuing with the series of home improvement blogs to follow, this week I'm shining the light on DIY Project blogs that your consumers already love or will love, and why you should love them too. Read Full Article

Top Garden Blogs Home Improvement Brands Should Be Following


This week’s focus is on gardening blogs. Gardening is a major trend among DIY Consumers this year. Growing your own vegetables and flowers is becoming more and more common, and these blogs offer great help, inspiration and getting-started tips. Read Full Article

Interview with Matt Ehrilchman, CEO of


Recently I had the opportunity to interview Matt Ehrilchman, the CEO of Matt shared with us his inside views of the home improvement industry, technology in the home and why the Porch and Lowe’s partnership works so well. Read Full Article

Top Kitchen Blogs Home Improvement Brands Should Be Following


Over the next few weeks we will be posting a series of articles that include the top blogs from different areas in the Home Improvement Industry that brands should be following and sharing with their consumers. This week we’re looking at bloggers who write about all things kitchen, including designs, trends, technology and cooking. Read Full Article

How Can Earth Day Help Your Home Improvement Company?

By has declared 2014 the year of green cities, so we’ve gathered some content from around the web to help give you a better perspective on what it means to be a green city, and who’s working towards that goal. Read Full Article

Home Improvement Industry Trend Alert - Wall Treatments


When it comes to interior decorating, a lot of consumers get thrown off by wall treatments. In the 80s everyone tiled everything, in the 90s there was wallpaper on every vertical surface, and now it can all just seem overwhelming. 2014 seems like it will be the year of redemption for the past trends that have gone so wrong. Read Full Article

These Home Improvement Companies are Doing April Fool's Right


April Fool's has become one of the key marketing moments of the year. Take a look at the Home Improvement companies below that put out some great pranks that got them noticed, and possibly even fooled a few consumers. Read Full Article

5 Ways to Capitalize on Spring: Tips for Partnering with Lawn & Garden Companies


Nicer weather brings with it the desire to purge, clean up, brighten up and lighten up indoor and outdoor spaces. Sunshine and chirping birds inspire DIY Consumers to tackle those outdoor DIY projects they dreamed up while they were bundled inside during the winter and rain. Read Full Article

Home Improvement Industry Trend Alert - Outdoor Spaces


The American Society of Landscape Architects recently released their 2014 Residential Landscape Architecture Trends Survey. Take a look at what consumers are most interested in for their outdoor space this year, and see what consumers are pinning and posting on Pinterest and Houzz. Read Full Article