Home Improvement Industry Trends This Week - March 14, 2014


We're big fans of well executed, creative ads, and consumers are too. We've rounded up just a few current faves. If your favorite ad didn't make the list, post a picture or link of your top picks in the comments below.

1. The Philips Flashlight Torch 

This ad does what great ads should, demonstrates how the product works instead of bombarding you with logos and branding.

2. Sherman-Williams 

The paint chip Kaleidoscope ad encourages consumers to get creative with paint choices, plus it had us hitting replay again and again.

3. Nest 

It's not secret we're a big fan of Nest, and this clever ad just sealed the deal.

4. Scotch Super 77 Spray Adhesive

Talk about eye-catching and effective. Wouldn't you agree? (Don't let the thousands of nails flying towards your head influence your answer.)

5. Lowe's

We've all felt like this at some point during a DIY project. Thanks for letting us know we're not alone Lowe's.

Zach Williams is the Founder and Creative Director for Venveo, a digital marketing agency. Zach has logged countless hours creating strategies and developing brand loyalty for Home Improvement brands. Follow him on Twitter or find him on LinkedIn