Brands are marketing to consumers in new ways to get them to fall in love with their products. These days, brand loyalty and positive reviews are about more than the product itself, consumers are interested in the full product experience. Read Full Article
Take a look at one of the most influential consumer groups, DIY Consumers, and how their purchasing power matters to your company. Read Full Article
Take a look at the current trends and features that may cost a little more, but are worth the price to the DIY Consumer. Read Full Article
Technology is constantly changing the world around us. Word of mouth advertising has been a long-standing marketing tool for men and women of all business ventures. Read on to see how word of mouth advertising is changing through technology and social media, and how your brand can make the most of it. Read Full Article
What will attract the DIY Consumer to your products and why? Take a look at how these pricing strategies will appeal to the DIY Consumer, including Value Pricing and interactive shopping experiences. Read Full Article
Content Marketing is creating and curating valuable content to attract and retain customers. The type of content you produce should depend on what you sell and who you’re selling to. The goal of content marketing is to produce FREE, relevant content that educates your customer base on your products and services, providing your brand with authority and evoking a sense of relationship and trust between you and your customers. Read Full Article
Digital resources have become a primary influencer for the DIY consumer, so home improvement retailers should be focusing their efforts on mobile, social media engagement and digital resources that position them as a destination for expert advice. Read Full Article
Houzz is moving from just a holding site for consumer home improvement ideas into a powerful marketing tool. In this blog post, we review some of the best ways to market your brand on the popular Home Improvement app, Houzz. Read Full Article
